Monday, 10 January 2011

How did we get here?

Looking back is something I want to start avoiding as quickly as possible. However, in order to give future blogs more relevance it is probably important to offer some insight into the past.

My background, and that of my business partner Tom Cook, is Sales. We first met in 1994 when I recruited Tom into a business development role in the Document Image Processing market. A year later we set up Internet Intelligence Ltd which we hoped was going to becoming a leading force in Web development and design. For a range of reasons this did not happen and I went to work for a US based organisation selling Sales Force Effectiveness software in 1996. Tom continued with Internet Intelligence for over 10 years, providing a range of Internet services to a significant number of clients, without ever really achieving the necessary critical mass.

In 2003, Tom and I joined forces once again to form Loyaltynet Ltd (which eventually took over the Internet Intelligence business). A third member of the team was Simon Bazley, who as our Development Director did an exceptional job for the best part of six years. Loyaltynet initially focused on Web based sales incentive programmes, particularly helping our clients to achieve increased sales through their partner organisations. These customers included the likes of Virgin Atlantic, Fujitsu Siemens and Cables & Wireless.

During the late 1990s / early 2000s, I had ran my own Sales Effectiveness Consultancy called Streatley Consulting. These services were based on my experience gained in high value software sales in such areas as Workflow, Customer Relationship Management and Cash Payment Systems. In order to broaden the Loyaltynet offering, we added these 'Sales Effectiveness' services to the Loyaltynet portfolio, gaining clients including Sabre Travel Network, Intergraph and Bombardier.

As previously discussed, my great desire was always to return to creating and developing Internet businesses. To this end, Loyaltynet was reorganised in 2010, so that we had two core areas of focus - Sales Effectiveness Services and Internet Business Development. So I guess that's where the story begins.

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