Friday, 14 January 2011

If you don't start somewhere, it will never happen

This blog is a significant part of a wider online presence I am looking to build over the coming months and years. Other elements of this initiative include the likes of Twitter, Facebook, LinkedIn and Formspring. For those of you who don't know, Formspring is a site that enables anyone to ask you a question.

The second question I received on Formspring really went to the heart of what I am trying to do. Put simply the question was "Why bother?"* A very good and perfectly reasonable question. I thought my response might be worth sharing;

"Basically I am not for one moment suggesting 'build it and they will come'. I know that simply is not true. There has to be some level of promotional activity. Probably quite substantial and sustained, starting virally through friends and family and then marketing to a wider audience. Again I recognise than any such activity has to be underpinned by quality content that delivers real value.

"However, all that said, I also believe that 'If you don't start somewhere, it will never happen'. At this stage it is equally important for me to get a feel of what having an online presence is like and what it takes to maintain. Perhaps until I start to get it right and deliver that 'value', it may be better not to have too many followers?

"One thing for sure is that I am not going to lose any sleep about whether anyone is listening to me, at least not in the short term".


* The actual question was "What is the point of putting such effort into creating an online presence if you don't have any followers?"

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